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I’m so excited to announce the arrival of our gold glow 24k gold eye masks! These beautiful eye masks are loaded with collagen and 24k nano gold. So how have we gotten here? I’ve been looking to expand Elara Lash into other cosmetics and skincare since settling in and getting comfortable with business life. When an opportunity came up to purchase another business I jumped at the chance to expand our product range. This business was LUSTRE CO. You may have already heard of LUSTRE CO and you might even be a customer.   I am now the proud owner of both Elara Lash & LUSTRE CO. What’s going to happen over the next few weeks is a merge of...

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The Mink Myth

These days consumers and brands in the beauty industry are starting to become more conscious of the ingredients and materials that they use and purchase. This is an amazing direction for us all to be taking. We have come so far yet still have a long way to go. In today’s blog post we are exploring the definitions of the terms “Cruelty Free & Vegan.” It’s unfortunate that these days both terms are being used as a marketing tactic and it is easy for brands to deceive their customers and for suppliers and manufacturers to be dishonest about where they are harvesting their materials from and how. From the definitions; the production and sale of mink fur eyelashes cannot be...

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